Tuesday, 30 October 2012

Week 7 - Visual Narrative & The Media


Why is Narrative important when shaping a visual image to the audience?


Narrative is a story-telling. It is a story which consist of experiences, series of events, actors, time and location whether true or fictitious. As stated by Altman (2008), Narrative is "the practice of story-telling". Therefore, a visual image will be just a picture and the meaning of the image will be unknown without narrative.

According to Aristotle, in his work which is focused on literary theory of “poetry”, he says “a tragedy has the following parts: Prologue, Episode, Exode, and a choral portion, distinguished into Parode and Stasimon (Howell, 1968). Basically, Aristotle asserted that a narrative has a beginning, middle and it is structured according to its intertextuality with the help of the Parode (character) and Stasimon (narrator). Therefore, Narrative has its own structures which are beginning part, middle part and final part. This 3 parts are called as Aristotle's Dramatic Structures.

According to Mieke Bal (1997) also stated that narrative has 3 structures but different from Aristotle's Dramatic Structure. He stated first part as Fabula which is telling us what is happened in the story and why it is happened. Second part is plot which made of Fabula or events to form a consistent and coherent whole. Last part is text which represent of information that produced by an agent. These 3 parts has its purposes. Beginning part is telling about how the story begin, middle part is known as climax part where the conflict is happened and final part is the conclusion of the story.

There are two natures of narratives which are Story and Discourse. Story is the chronology of events that is in a narrative. In other word what is told is the story, which means it is the narrative content. Genette (1988) stated, discourse is the “oral or wtitten, that narrates them” which means how the narrative is told. Discourse makes a story clear on how it is to be told. The visual image will produces a story to the audience in a form of picture due to the natures of the narrative. This natures of narrative helps to shape the visual image. Therefore, this will make the audience understand what is the meaning of the image. The picture below is an example.



The picture below show what is told, which is about the war. The first scene shows a group of soldiers were in battlefield. The second scene shows how the soldiers help each other do camouflage. The third scene shows the soldiers are hiding and sneaking the enemy and the last scene shows how one of the soldier help the other soldier who was shot. This is how it is told, which is by creating a picture of different scenes in one picture.

In conclusion, narrative is important when it comes to shaping the visual image because narrative is story-telling. It is also due to the two natures of narrative which is story and discourse which helps in shaping the visual image to the audience.




References:

Altman, R. (2008). A Theory of Narrative. New York: Columbia University Press.

Bal, Mieke. (1997). Narratology: Introduction to the theory of narrative. University of Toronto Press.

Genette, G. (1988). Narrative Discourse Revisited. New York: Cornell University Press.

Howell, W. (1968). Aristotle And Horace On Rhetoric And Poetics. Quarterly Journal of Speech, 54(4), 325.

  

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